Ford Increases The Ford Bronco Raptor MSRP Yet Again

This article was originally published HERE

Introduced for the 2022 model year, the most desirable variant of the Bronco used to retail at $68,500 sans destination charge. The first SUV-bodied Raptor in Ford’s history leveled up by $5,280 for the 2023 model year, then hiked up again by $2,800 in February 2023.

The second-largest automaker of the Big Three in Detroit recently announced yet another increase, adding $2,000 to the starting price of the Bronco Raptor. That’s $10,080 for all three. As a result, the online build & price tool now lists the off-road sport utility vehicle at $78,580.

Despite this prohibitive sticker price, Ford charges a few more dollars for goodies that should’ve been standard. Adaptive cruise control is one of them, bundled in the $3,050 Lux Package (a.k.a. equipment group 374A) with things like a 10-speaker audio system from B&O, a wireless charging pad, and a heated steering wheel.

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