Lamborghini and Bentley rack up record sales in 2022
Sister companies Lamborghini and Bentley independently announced that they set a sales record in 2022. Both firms posted a big increase in deliveries, and their announcement comes shortly after Bugatti and Rolls-Royce released their own record-breaking 2022 sales figures.
Lamborghini delivered 9,233 cars in 2022, an increase of 10% over 2021 (which was a record year as well). Its best-selling model is the Urus, which accounted for 5,367 deliveries (a 7% increase over 2022). That’s not surprising; SUVs sell well. What’s rather stunning is that Huracán deliveries soared by 20% to 3,113 examples in 2022. Finally, Lamborghini delivered the last 753 examples of the Aventador.
Geographically, the United States remains Lamborghini’s biggest market; the company delivered 2,721 cars there in 2022 (an increase of 10% over 2021). China takes second place with 1,018 deliveries (up 9%) followed by Germany (808 cars; up 14%), the United Kingdom (650 cars; up by 15%), and Japan (546 cars; up 22%). All told, deliveries in the EMEA region(Europe, Middle East and Africa) jumped by 7% to 3,484 cars.
The company’s outlook for 2023 is bright. It will notably unveil the Aventador’s hotly-anticipated successor, and the yet-unnamed model will stand out as its first series-produced hybrid model. Its historic factory in Sant’Agata Bolognese, Italy, will keep busy as well. “We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list,” said company boss Stephan Winkelmann.
While it’s too early to tell if 2023 will be another record year for Lamborghini, executives stress that they want to keep the company’s growth in check. The aim isn’t to rival, say, BMW in terms of volume. “The idea will always be to have one car less than demand,” Andrea Baldi, the head of the Americas region for Lamborghini, told Autoblog in 2022. “We will never become unexclusive. That is a promise.”
Bentley is celebrating for many of the same reasons: It sold 15,174 cars in 2022, an increase of 4% over 2021 and its first annual result above the 15,000-unit mark. Here again, there are some interesting surprises hidden in the numbers. Its best-seller was the Bentayga, it represented 42% of the firm’s sales, and 2022 was the big SUV’s most popular year — that’s an impressive feat for a car released in 2015.
The Continental GT range represented 30% of sales and the Speed variant accounted for 31% of those. The Flying Spur represented the remaining 28%. Bentley also notes that its Mulliner division received significantly more personalization orders in 2022 than in 2021.
Not all of Bentley’s global divisions posted an increase in 2022. Its largest market is the Americas, where sales increased from 4,212 to 4,221 units; that’s about 28% of its total sales. Sales in China (which includes Hong Kong and Macau) dropped by 9% to 3,655, but sales in the Asia-Pacific region jumped by 23% to 2,031 units. Europe accounted for 19% of Bentley’s total sales with 2,809 sales (an 11% increase).