New B2B Car Subscription Service Launches in U.S.

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FINN first launched in Germany in late 2019 before expanding to the U.S. in 2022.  -  Photo: FINN

FINN first launched in Germany in late 2019 before expanding to the U.S. in 2022.

Photo: FINN

FINN announced the start of its car subscription service for businesses in the U.S., offering maintenance, 24/7 customer support, and roadside assistance, according to the company’s news release.

The FINN subscription will have no upfront costs, shorter six or 12-month term options, and the benefit of free delivery and collection, according to the company.

B2B customers will also have access to a dedicated customer success manager to help advise on their fleet needs.

“Traditional B2B providers in the U.S. and abroad have long underserved small and medium-sized businesses,” said Jan Hansen, SVP of B2B at FINN. “We recognize that businesses require a mobility solution that has quick access to inventory, high-touch customer care, and is both easy to use and convenient. The introduction of B2B services to the U.S. will help us scale quickly and complement our existing consumer approach.”

Industry verticals for FINN’s B2B service include consulting, construction, health care, and business services.

The service is currently available to residents in 12 states in the U.S., including New York, New Jersey, and Massachusetts, as well as Washington, D.C. During its first six months in the U.S., FINN added that it grew its subscription business twice as fast as in Germany in its first year, while also growing to 27 U.S. fleet partnerships.

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