Online tools yielding results

Some of the nation’s large public franchised dealership groups say they continue to make progress with their digital retailing initiatives, reaching more consumers and logging more sales. Groups such as Lithia Motors and Group 1 Automotive, with their own branded online sales platforms, reported thousands of digital transactions in the second quarter. Others, such as

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Connect with customers immediately via texting

Since joining the industry in 2006, Michael Lefthand has spent his entire auto retail career in the Internet department. He likes the role, he says, because it’s always changing. One big change? The way customers communicate. Lefthand, business development manager at SeaView Jeep and SeaBreeze Ford in New Jersey, has placed more emphasis in recent

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