Mercedes-Benz thinks small for its next stores

Mercedes-Benz has unveiled a digital-focused store redesign aimed at dialing down the high-pressure, transactional experience that has defined auto retail. The luxury automaker is also experimenting with alternative formats, including small-footprint showrooms in retail centers and service-only sites. Automakers are giving their retail strategies a rethink in response to the emergence of online car-shopping and

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