Jaguar Land Rover Shifts Company Focus to Become JLR & Spotlights Four Core Brands
Jaguar Land Rover, a prominent automotive manufacturer, has recently undergone a transformation to reposition its focus on its four key brands. In line with its new strategy, the company has simplified its name to JLR, allowing its individual brands, namely Range Rover, Defender, Discovery, and Jaguar, to take center stage. By transitioning to a “House