Daytona’s Garage, an offshoot of a Stellantis dealership in Florida, has a “let’s figure it out” approach when it comes to making dreams a reality for buyers with ambitious visions for customizing their vehicles. This openness makes Daytona Dodge-Chrysler-Jeep-Ram’s custom shop a loyalty-builder that generates excitement among customers, said dealership owner Randy Dye. “We owe
DETROIT — The UAW has raised the issue of union representation at Stellantis’ planned electric vehicle battery plant in Kokomo, Ind., the union confirmed Thursday. The union doesn’t want to get left out of the EV supply chain, and says the Kokomo site should follow the standards that the organization has fought for. The plant
Striking Kokomo Casting Plant union workers in Indiana ratified an agreement with Stellantis on Monday, ending a standoff after local contract negotiations broke down late last week. “Stellantis is pleased that members of UAW Local 1166 at the Kokomo, Indiana, Casting Plant have ratified a new local agreement,” the company said in a statement Tuesday.
DETROIT — Jeep CEO Christian Meunier says he wants the rugged SUV brand to be viewed as “the antidote to boredom.” And electric Jeeps, he contends, are even more effective medicine. The first of the brand’s fully electric vehicles — the trail-ready, Wrangler-inspired Recon and the posh, stylish Wagoneer S — will reach North American
DETROIT — Dodge CEO Tim Kuniskis likens the sound created for the electric Charger Daytona Concept to a church pipe organ. A key question is whether the artificial noise — generated by an amplifier and tuning chamber at the rear — will help Dodge convert consumers into believers of battery-powered muscle or repel them. Some
DETROIT — Dodge couldn’t quietly join the electric-vehicle party, it had to crash it and make some noise in the process. The brand, known for a brash attitude and roaring engines, is making clear it won’t water down that audacity in the battery-power era. In contrast to the parade of near-silent EVs introduced in recent
DETROIT — Dodge is working to stand out in the compact crossover segment with the Hornet, a peppy newcomer infused with the brand’s performance DNA and aggressive styling. The Hornet will offer the brand’s first plug-in hybrid variant, which is expected to get more than 30 miles of electric range. It also will be available
Stellantis has a lofty agenda as it pushes aggressively into electrification while also striving to generate more revenue through software and to improve the ownership experience with over-the-air updates. But this ambitious to-do list may not even be the trickiest task looming for Stellantis. The company is working to conquer another goal that has perplexed
Ford Motor Co. CEO Jim Farley set a goal early in his tenure in late 2020 of adding 100 minority dealers to its retail base within five years. The automaker got a third of the way to that target last year alone, helping the industry achieve its biggest gain in minority-owned dealerships since 2012. Ford
The 4xe family of plug-in hybrid Jeeps dropped the SUV brand into the world of electrification for the first time. This has created some interesting shopping behavior around the 4xe version of the Wrangler, a nameplate not known for being eco-friendly. The hybrid powertrain added a layer to the versatile utility vehicle, with its promise
