Chrysler’s Plymouth brand was created in 1928 (and named after a brand of twine favored by farmers), in order to compete against Ford and Chevrolet for entry-level car shoppers. Plymouth stayed in third place in the US-market new-car sales hit parade for most of the years through the early 1950s and remained a strong (if
While Ford and GM proved to have sufficiently deep pockets to design their own US-market subcompacts for the fuel-starved 1970s, Chrysler had to look to its overseas outposts to create such a car. Turning to Simca, which had become part of Chrysler Europe after Chrysler’s absorption of the Rootes Group, a promising hatchback concept was
American car shoppers bought many millions of the four-door sedans that flew off Detroit’s assembly lines in the decade after World War II, and so plenty of them still remain in barns, garages, driveways and yards today, awaiting loving owners who will put them back on the road. Unfortunately, those with the time and money
I’ve found the occasional retired race car during my junkyard travels, but most of them have been fairly modern machines. Today’s Junkyard Gem is a different sort of racing remnant: an ancient dirt-track beast that probably last saw service more than 40 years ago, found in a Denver-area yard last summer. It’s really just a
By the late 1960s, it had became clear to the suits at Detroit’s Big Three that their companies needed to start selling subcompacts at home or risk losing large hunks of market share to the likes of Volkswagen and Toyota. Ford and GM developed the Pinto and Vega, but the much smaller Chrysler Corporation couldn’t
When it came time for Chrysler to retire the beloved but antiquated Dart and Valiant in the North American market, the Dodge Aspen and its Plymouth Volaré twin were introduced for the 1976 model year. While the Aspen is better remembered today (partly because Aspens were in just about every cop TV show for a
